We looked at LoveFilm.com for our audience research. As our genre is horror, we searched for the most popular rented films in that category. The movies above were the top ten most popular in horror. We can see what these horror movies have in common, and incorporate some of these ideas into our own opening title sequence. It is also important to add that these were the top movies in 3654 of this genre. So this is a good representation of what people like in horror, it shows what works well and what kind of horror films are successful. We noticed that the most popular at this point is 'World War Z' (2013), but we chose to not take many ideas from this movie to due it being more action based then horror. Also guns and helicopters and incredibly over our budget for the title sequence. But we can use some ideas from the films that are more horror based and lower budget, this is because they are most probably the easiest to make look good, replicate and afford. To conclude by looking at this list we are leaning towards Paranormal as there are a couple from this sub genre, but nothing massive so there could be potential for our film to become very successful.In conclusion there seems to be an even amount of both paranormal and gore but the gores seem to be more popular so we will most likely go for a more paranormal style so not to over saturate the market. (HC)